Digital Marketing – From Education to Politics

Using the evolution of the magic world known as ‘Internet’, the digital world offers leaped forward tremendously. A click on of a mouse or a touch of the screen is all we need to purchase anything at all; be it a pin or violin.

With the Gen next moving towards a more tech savvy world the applications of Digital marketing gets to be endless. Its powerful reach plus instant result mapping ability make it a very powerful tool, even to build up a Government. Social media are playing an important new role in Indian democracy. “Earlier, elections in India were governed by either the wealthy class or the rural poor. “Now, even the middle class is fascinated, and social media is where they can convey their opinion and talk.
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Social media has become the new election battleground for India’s nationwide parliamentary polls. An example being ‘NarendraModi’s ‘ phenomenal success at the loksabha elections are already largely credited to the social media & Digital world for beginning the particular ripple effect which later became the Publicised ‘ModiWave’. Digital Marketing offers a variety of advantages ranging from the interactive surface to its ability to go ‘viral’. This reasonable advertising world is touted as the factor of the future.

Marketing… a concept that has been the core of any successful tale. This concept has taken many shapes with the advent of technology and industrialization. It is very important for any individual or a company to keep pace with the changing periods to climb the ladder of success. Hence the next big requirement for a faster reach to worldwide market is to acquaint your-self along with DIGITAL MARKETING.

Now what does this beautiful word mean… Digital marketing will be the collective term used to describe the techniques of marketing your company, brand or even products on the internet. It encompasses a lot of techniques like search engine marketing, social media marketing, email marketing and many more.

There are various advantages of adopting electronic marketing in your professional life. A few of them are:

– It is a faster method to reach the masses.
– It is much cheaper than the conventional methods of marketing.
– It is a very popular source of interaction with all age groups.
– It is a more efficient way of handling enormous amount of data.
– It is attractive and hence the success rate of the marketing strategy becomes much higher.

The advantages clearly prove that the idea is worth learning and worth adopting. Hence a lot of recognized institutes are providing training in digital marketing. But because the concept is still evolving, it is crucial to pay attention to few things before one enrols in a digital advertising course…

– Do they have Industry Experts and Faculty?
– Do they offer face to face classroom training?
– Perform they let you work on live tasks or provide any hands on teaching?
– Do they have any Business Tie-up?
– Do they provide modification lecture if one is unable to go to the lecture?

Many will say that Digital marketing has its flaws, but honestly it has a long way to go & the ‘Marketing’ of the future offers certainly opened up new horizons. Some of which have already opened. A ‘Paradigm Shift’ awaits!

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