Instagram is a mobile app that allows users to instantly take and/or upload photos and quickly edit all of them using an unique set of filters plus a branded tilt-shift feature (3-D effect) that sets them apart from the relax. It’s taken off in popularity faster than any other mobile app and is most likely the reason the person standing in collection next to you at Starbuck’s will be taking a picture of the pastry situation for no apparent reason. Instagram is addictive and it has a whole country of iPhone and Android users hooked. And where the public goes, your business should follow.
If you’re the owner of your company and/or the person responsible for personalisation and social media, you should be privy to the particular 6 Reasons Instagram is perfect for your company:
1 . Instagram is Instantaneous
There is absolutely no waiting around until you get back to your home or even office to take full advantage of Instagram for brand building. Using your iPhone or Android, you snap the photo, edit, upload, add a comment (remember to #hashtag keywords), and promote from your brand’s profile within seconds.
2 . No Duplicate Accounts Required
Unlike Facebook and Google+ exactly where you’re required to set up a lengthy private profile before you can set up a brand page, you are allowed to jump right within as a brand on Instagram without any consequence. It’s a fairly easy set up procedure.
3. Everyone Has an Inner-Photographer
Several business owners are at a loss with regards to using social networks to grow their customer base for the most part because they do not have a means with words or know how to hone their creative juices for content material marketing. But everyone likes taking photos and let’s be honest – almost every one of us feels like we have a knack behind the camera. While darkroom results often prove otherwise, the ease and foolproof editing associated with Instagram will in fact turn you into the Herb Ritts of your product/service content marketing.
4. It Makes Your Brand Look Interesting
This is the neat thing about using Instagram to display your product/service. Instagram filters create office supply suppliers, garbage removal services, and even internet marketers look cool. Use Instagram to show off your product/service and even your corporate culture simply by capturing candid office moments. Instagram albums give personality to brands in a manner that no other sharing network continues to be able to accomplish thus far.
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5. Make a Location Page for Your Business
Search engines Places and the new Google+ Nearby Pages for businesses have tested the importance of having a physical location attached to your brand’s online presence. Instagram’s integration with the Foursquare location data source allows you to Geotag the location the photograph was taken from (i. e. your home of business) which allows it to become added to the location page on Instagram. If users are browsing pictures based on location and see a product associated with yours that appeals to them within their area, you may have a new customer. In case a location is not listed, you can add your company to the Instagram/Foursquare database.
6. Really Easier to get Followers
Because you can not post links on Instagram, the public won’t feel like they are being bombarded with SPAM when following your brand account. If you frequently blog post interesting images that feature your own product service on Instagram, customers are more likely to follow you there compared to on any other Social Network. It will be easier so that you can build brand recognition with a larger fan base. Because Instagram easily hyperlinks to your Facebook and Twitter balances, it helps those social networks grow to suit your needs as well. The same rules of social network marketing apply though – connect to (comment and “like”) and adhere to your customers FIRST. On Instagram, they will actually follow back.
Although it doesn’t provide the linking opportunities that lots of internet marketers are overly obsessed with, Instagram is the easiest and most fun-to-use social sharing network out there and it can be a tremendous tool in developing your own business’ brand persona and in gaining brand recognition with your online client base.