Instagram continues to host millions of photos each day and if you’re a business owner aiming to promote your products, you need to add this particular photo-sharing platform to your social media stations. With 300 million monthly active users and more than 75 mil daily users, there’s no doubt that will Instagram is an effective marketing tool to use in order to attract potential customers.
Keep in mind, however , that will using Instagram for marketing ought to be more than just taking photos, applying filters and publishing them on your information feed. You can still take various steps to ensure your photos stick out and you attract more attention.
Style Your Photos
When you’re sharing pictures of your products, it is best to be more creative when taking shots of them. Choose a different angle from the usual or you can include another item together with your product.
You may also add text to your picture to grab more attention.
Proper illumination is a must. Whether you’re nipping photos indoors or outdoors, do keep lighting in mind. Lighting is crucial in informing a story about your product therefore make sure to use light properly.
Decide also whether you want to share specific photos in color or simply within black and white.
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And consider using Instagram’s filters as well.
Choose your filters nicely to ensure you create the right effect on the story you are telling through your images.
Include a Caption
While a photo already speaks a thousand words, adding a well-written caption can attract more attention from Instagram users. Think of a caption that best describes the image and the story you would like to convey.
Include a Call to Action
Including a call to action for your post helps encourage your followers and potential customers to take action. This step is also effective in gaining new fans.
Remember to create a call to action that simply grabs attention and can prompt individuals to act immediately while viewing your own image.
Hashtags are usually vital in Instagram hence, do include several of them in each image you share. The most ideal is to include three to five hashtags only for each photo you post.
Adding relevant and popular hashtags helps your picture to be easily found by other users. You can even start a hashtag campaign making use of your brand which your followers can use in their posts.
Take note of these tips each time you post an image on Instagram and you can be sure to attract more customers and improve your sales moving forward.