Now that many of us have finally figured out the best way to spell Pinterest along comes Instagram. Instagram is a mobile application this is the brain child of Kevin Systrom, a college friend of Indicate Zuckerberg’s. In fact , Zuckerberg invited Systrom to join him at Facebook when the social media site was still just an idea in Zuckerberg’s head, but Systrom opted to stay in school. That decision has resulted in Systrom becoming Silicon Valley’s, and Stanford University’s, most recent internet billionaire.
Instagram is a free of charge photo sharing social media site released on October 6, 2010. It allows users to download pictures, process them through a digital filtration system, and share them with other users they are connected to. Instagram has been wildly successful from the beginning. By December 2010 they already had over 1 million customers. By April 2012, 30 mil users were downloading over 150 million photos on Instagram. Furthermore in April, Instagram became available to android users. Seeing a threat to its social media dominance, Facebook acted fast to neutralize its latest competitor. Again in April, Facebook bought Instagram for $1 billion.
How can local small businesses make use of Instagram? First, you have to register. To join up a business you must have a location page. In order to create location page for your business, you must create an account in Foursquare. Foursquare is a location based social media marketing site for mobile users. Instagram uses Foursquare’s location database to tag a photo to that location. If your location is not already listed upon Foursquare’s database, you can add it by following these steps as recommended on Instagram’s webpage:
Download and sign up for Foursquare from the App Store: http://bit.ly/lx9vzb or on Google Play.
Go to the Check-in tab and search for the name of the place you want to include
Tap the “Add this place” option.
Once you’ve added the place towards the Foursquare database, you should be able to look for it on the Location screen in Instagram and select it to label your photo with the place you have created.
Upload your photo, then tap on the place name (in blue text) that appears above your photo to see the location page you’ve created, where your picture and all photos tagged with this location in the future will appear.
Once you’re set with Foursquare, go ahead and set up your Instagram account:
1 . Sing up using your brand name as the user title.
2 . Add a profile picture, information about the business and a link to your website
3 or more. Link to our other social media balances (Facebook, Twitter, etc . )
Now that you’ve got your account set up, you can begin to build a presence on Instagram. Among the techniques that you can use are:
1 . Share compelling content. Where have you heard that before? Anyone who has followed inbound marketing, seo, and building an online presence knows that it all starts with content. Don’t be scared to experiment with your photos. Ask for opinions from your followers. What do they such as the most? How about the least?
2 . Make use of hashtags to find more followers and promote your photos. When using hashtags, be specific.
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This will help you find like-minded folks who will be more likely to be interested in your product or service. So instead of simply saying #car, say #bmw. Try to engage the individuals who are most directly interested in your product. Look at what other businesses are doing inside your industry. They probably have used tips that have not occurred to you.
3. Share the photo on other social media sites. Instagram allows you to effortlessly share photos on Facebook, Foursquare, Twitter, Tumblr, and Flickr. Once these users see your photo they will go to your site, or begin to adhere to you on Instagram.
4. Make sure that your photos tell the story you want to tell. Posting a photo of that great steak dinner you’re about to eat will not do you much good if you very own a tire shop. Be authentic. Your users will be able to tell if the photos you are posting are real or not
5. Be consistent. Have a tendency over-saturate your posts, but post often enough to keep our followers involved.
One of the criticisms of Instagram is that its filters destroy good pictures. This complaint has come mainly through professional photographers who may be feeling the heat of competition. Their standards of what is acceptable are generally more than the public at large as well. For most business purposes, the photo reproduction in Instagram is “good enough”.